Dive, which is the market leader of mystery shopping research in the Baltic States, has signed an agreement for acquiring its Lithuanian competitor SPECT. The joint company will continue in the Lithuanian market under the name Spect-Dive.
SPECT has been a very successful start-up over the past years and is the market leader in Lithuania. The deal also states that Ms Jurgita Adomaityte, the Director of the company, will join as a shareholder in Dive Group level, therefore making Spect-Dive a fully owned subsidiary of Dive Group. Ms Adomaityte will also continue as the CEO of Dive Group.